The Top Trends in Media Deals

Top 5 Trends Defining Media Deals according Mannatt Digital Media. The first and most dominant trend is "MCN" activity, or multi-platform media networks being acquired; such deals are estimated by Mannatt to be 7 times the value ($1.4 billion) in 2014 as in 2013 ($200 million.) Other trends include Over-the-Top initiatives, global collaboration, brands becoming media companies and the expansion of lifestyle verticals.