You're looking for a local spa for a treatment, so you turn to the digital equivalent of the yellow pages, Google and Yelp. In seconds, you're scanning a range of choices for high reviews, convenience and price. You pick a winner. But there's a problem. It's after dinner and the only way to make an appointment is through a phone number, now going straight to voicemail. It'll be hours before you can find out availability; possibly days before you'll set foot inside the spa.
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