Why Only 15% Of The Fortune 500 Uses Big Data Analytics To Look Beyond The 'Known-Knowns'?

Whatever else he’s known for, former US Secretary of Defense, Donald Rumsfeld, will always be the guy who nailed the three levels of military intelligence – the ‘known-knowns’, the ‘known-unknowns’, and the ‘unknown-unknowns’ - in his memorable 2002 news briefing about Iraq and the supply of weapons of mass destruction to terrorist groups.