While virtually any electrical contractor can branch out into low-voltage work, gaining a foothold and growing the business requires a competitive advantage. For National Security Works (NSW), a low-voltage company based in San Diego, that advantage is value. When the Great Recession hit in late 2007, and with competition increasing, NSW found itself struggling. “Money was tight for customers,” said Clint Morgan, CEO. “During that time period, a lot of small shops and owner/operators began offering some very low prices that we couldn’t match. As a result, we started to lose some business.”
No comments:
Post a Comment