WWDC Spotlight: Apple Is Gunning For Google Search

As part of today's WWDC keynote, Tim Cook's team at Apple introduced a number of new products and services (which we're talking about here on Forbes Tech today). Underpinning many of these updates and tweaks were improvements to the search functionality. While the updates all offer benefits to the user experience they also reduce Apple's dependency on Google and restrict's Google's ability to poach users from Apple's own ecosystem.