'Dying Light' Devs Make Fun Of 'Destiny' And 'Red Bull' With Their Own Promotion

Love it or hate it, there's no denying that there's just something terribly silly about Destiny's partnership with Red Bull. In what has ended up being a pretty poorly timed promotion, Bungie and the energy drink company are offering bonus XP (virtual) if you buy a can of Red Bull (real), as well as a Red Bull exclusive quest, which one hopes actually involves some sort of Red, Bull-like enemy, or maybe some wings, all assuming you're not too stressed out and jittery to play. It hasn't exactly gone over well with a fanbase already smarting from an expansion pricing plan that seems to favor new players over veterans. That, combined with the essential absurdity of it, makes for some good Internet fodder. Dying Light developer Techland got in a quick jab at them on Twitter, offering up their own version of a beverage tie-in: