Zeiss Batis Fits OLED Display To Camera Lens - Mad Or Inspired?

Now, this is different: Carl Zeiss AG has announced a pair of new lenses, featuring a unique built-in OLED display. Dubbed ‘Batis’, these autofocus prime lenses are designed to fit Sony’s Alpha range of mirrorless full-frame cameras and come in 25mm f/2 and 85mm f1.8 variants - and they are unlike anything seen before...