Mobile First - What Does It Really Mean?

I've spent time lately thinking about the notion of "mobile first", the paradigm where application vendors consider their mobile users as the number one priority in their development roadmap. As mobile devices increasingly become the place we transact with an application, vendors need to pack more and more functionality into their mobile apps. This introduces something of a conflict - while they want their mobile apps to be simple, elegant and quick, they also want them to become more and more fully featured.