How Avid Hopes To Fix A Broken Music Industry

You might not have heard of Avid Technologies—the company behind Pro Tools (music editing/mixing software), Media Composer (digital video editing software) and Sibelius (music notation software)—but I can assure you that everyone who works on the production side of the industry has: behind the scenes, Avid is a household name, with strong footholds in film, television, and music production.