What Do Investors Need To Know About E-Commerce In Mexico?

Mexico’s e-commerce market is quickly becoming one of the most dynamic growth sectors in the country’s economy. Companies such as Amazon, Best Buy, Wal-Mart, and Palacio de Hierro are all investing in e-commerce in Mexico. I checked in with David Bernardo, the founding partner of LITS ebusiness, a leading e-commerce consulting firm that is based in Mexico City. Bernardo is widely considered to be one of the leading experts in the emerging field of e-commerce in Mexico and has also launched the ebusiness academy, a school focused on e-commerce education. Here are his responses to my questions.