Wednesday, July 15, 2015

Six Tactics to Maximize the Purchasing Function, Tactic 5

This article is the fourth in a series of six tactics in which the electrical contractor can maximize purchasing power and profitability though procurement. Click here for part four. My last few tactics have dealt with various psychological and social behavioral hacks, which can work either in your favor or against it. This tactic is no different, but it is one of the most powerful tools I can suggest for you. It is based on a well-researched social behavior phenomenon called anchoring, and here is how it works:

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