Rdio Partners With "Cool" Record Labels For Specially-Curated Stations

In an effort to separate themselves from the pack (of other streaming services), Rdio has partnered with some of the coolest record labels in the world, all of whom will be contributing to the site with individual stations. Unlike major firms (Warner, Universal, etc.) that focus on trying to sign big stars or are really only worried about radio hits and massive sales, the record labels Rdio is working with are all known for their particular taste in music, with some being experts in a certain genre, while others have track records of breaking new acts that went on to global fame. Many of them have followings of their own, as do the acts signed to them.