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After a few years of designing products for clients, I began to feel fatigued. I wondered why. Turns out, I'd been chasing metric after metric. “Increase those page views!” “Help people spend more time in the app!” And it kept coming. Still, something was missing. I knew that meeting goals was part of what a designer does, but I could see how my work could easily become commoditized and less fulfilling unless something changed.
I thought of how bored I'd be if I kept on that path. I needed to build some guiding principles that would help me find my place in design. These principles would help grow and would shape my career in a way that fits me best.
The post Giving Your Product A Soul appeared first on Smashing Magazine.
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