Why 'Chewbacca Mask Mom' Is The Most Famous Haul Video To Date

When Candace Payne, aka the “Chewbacca Mask Mom,” sat in her car last Thursday filming her new Hasbro toy, an electronic Chewbacca Mask from Kohl's, she inadvertently made history -- not just for Facebook Live as its most popular video, but for the entire haul and unboxing video genre.