Protecting Data Privacy And Safety In A Digitally-Connected World

Earlier this summer, it was revealed that two massive cyberattacks have compromised the private information of millions of federal employees. A few weeks later, technical glitches temporarily took down United Airlines, the Wall Street Journal's website and the New York Stock Exchange –all on the same day. Although none of these incidents are related, and hackers do not appear to be responsible for whatever it was that stopped business operations at the three companies on July 8, headlines like these can prove problematic for data-driven marketers.