How To Improve Conversions By Localizing An App — A Case Study On “Paper”

When your design looks beautiful and polished, how do you know if it performs well? While it is easy to predict the appeal of a clean and simple UI, design that converts is always a shot in the dark for marketers and designers.

We worked with the team at FiftyThree to test their app store landing page before they launched ads in China. After tweaking background color, graphics, screenshot order, and localization, we achieved a 33% increase in app page conversion. In this article, I’ll share some ideas about app page design. I'll also argue that dropping your assumptions and testing is the only way to find content that not only looks and reads great, but also helps your bottom line.

The post How To Improve Conversions By Localizing An App — A Case Study On “Paper” appeared first on Smashing Magazine.

Zulu Alpha Kilo mocks ad industry in web site overhaul

Firm aims to poke fun at the sameness of other agency portals

VW announced cheating on emissions in hopes of striking deal, may miss March 24 deadline

Volkswagen admitted in German court today that it came clean about its emissions cheating in the hopes of convincing the EPA to limit its exposure to damages. The company expects no quick resolution to its US emissions problem, despite a looming deadline from US courts.

'Copyright trolls' targeted after 83-year-old accused of piracy

The UK's business secretary must take action to protect people against "ludicrous" allegations from copyright holders, an MP has claimed.

By: Matt Kamen,

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ExtremeTalk: Let’s talk about the ‘PC Master Race’

I love PC gaming, but there's got to be a better way to label ourselves without referencing actual Nazi ideology.

Chertoff says forcing Apple to unlock iPhone equivalent to building a biological weapon

Former Homeland Security secretary Michael Chertoff spoke at the RSA conference this week, where he claimed forcing Apple to decrypt a device for the FBI is equivalent to biological warfare.

Web Development Reading List #127: jQuery 3, UX Research And XSS In Ads

Working on very different projects, in different teams and with different people can sometimes be a challenge. But one thing that works out remarkably well is doing retrospectives with your team.

In retrospectives, you talk about how a certain project went, and the whole team shares what problems/challenges they faced, what was good and what was annoying people, why people were unhappy. And after each person has written this down on a wall (you can use Post-Its), you try to find useful solutions, small improvements that avoid conflicts, that avoid people feeling bad in a project, and that avoid unnecessary stress situations. Ideally, you do this often — like every two weeks. In every team so far, talking about issues and addressing them has helped to bind the team together and improve future work. Let’s work more together in our teams instead of on our own.

The post Web Development Reading List #127: jQuery 3, UX Research And XSS In Ads appeared first on Smashing Magazine.