ReMarketing and Affinity Lists for Increased Relevance and Sales

Have you ever wanted to reach potential customers who have visited your website and keep your brand in front of them and have another chance to earn their business? Yeah. We all would. This has been possible for a few years and gets easier with each passing year. If you’re confused about remarketing vs retargeting, […]

Day 1 of 2015 NFL Draft Third Most-Watched On ESPN, Down 29% From Last Year

7.03 million total viewers tuned into ESPN to watch Round 1 of the 2015 NFL Draft, making it the third most-watched, but down 29% from last year.

Facebook will give you control over the data you're sharing with apps and websites

Users are getting greater choice over what information is shared with websites and apps when they log in using their Facebook ID.

A new version of Facebook Login, which begins its wide roll out this week, will present users with a prompt to “Edit the info you provide.” Clicking that will let users grant or deny access to different types of information. The login now also highlights who will see content posted by the app in Facebook, for apps that request the ability to do so.

Facebook first announced this system during its F8 developers conference in April 2014. Many of the most popular apps, like Pinterest and Netflix, are already using it and over the next few weeks, Facebook will turn on the system for every app that uses the Facebook Login.

To read this article in full or to leave a comment, please click here

Is Microsoft Testing Our Software, Seriously?

Building software is important, but that ‘build’ word is just one of several components in the so-called software application development and operations lifecycle. The whole process should ideally be a system of plan, code, build, test, release, deploy, use and then monitor -- and then plan again for ongoing Continuous Delivery.

On IBM's Cloud Ambitions, An Interview With Big Blue's Cloud Tsar

Much has been said and written (including by me) about IBM's cloud ambitions and its ability to deliver upon those ambitions. IBM is in a funny space. On the one hand it counts some of the biggest organizations in the world as its customers, the "nobody ever got fired for buying IBM" adage is alive and strong in many traditional enterprises. On the other hand, however, IBM has very much been seen as a laggard in the cloud space. I remember attending the Cloud Connect conference around 2010 and hearing IBM opine its cloudy viewpoint - sitting in a room of well-informed cloud commentators, it was seen as a serious case of "cloud washing".

Sirius XM's Strong Subscriber Growth Bolsters Outlook

Satellite radio provider Sirius XM reported a strong increase in its new subscriber additions for the first quarter of 2015, building on its sturdy 2014 performance. The company added 431,000 net new subscribers during the quarter, a 61% improvement over 267,000 subscribers added in the same quarter last year. Self-pay subscriber additions for the quarter stood at 394,000, way ahead of the year ago figure of 173,000. The strong rise in the number of new subscribers even prompted the company to raise its full year subscriber guidance to 1.4 million from the earlier estimate of 1.2 million. Sirius XM’s diverse content, its aggressive foray in the used car market, and increases in new vehicle sales are driving growth in not only the satellite radio company’s subscribers, but its top- and bottom-lines as well.

Google Forced To Update Password Alert After 'Embarrassing' Weakness Exposed

Google released Password Alert this week, but one security professional managed to bypass it with some remarkably simple JavaScript code. The tech titan has now fixed the issue, but the tool, designed to show where users are typing their Google password into scam sites, or phishing pages, may be open to other forms of attack.